About

ISIY is a brand shaped by movement — physical, emotional, personal. Every piece is designed to reflect the wearer’s inner world, capturing the in-between moments that often go unnoticed.

“We decide every morning what to put on our bodies. That choice might seem small, but it says so much,” says Istasia. “Clothes are how we move through the world — how we tell people who we are, even before we speak. I wanted to create pieces that respect that. That carries weight. That feels like you.”

Intentionality is at the heart of ISIY — from its materials to its message. The pieces don’t scream for attention, but they hold space for those who wear them. It’s fashion that sits somewhere between comfort and confrontation, familiarity and raw expression. ISIY aims to elevate the ordinary, making your everyday wardrobe something to look forward to.